Full Metal Roller Derby is a self-governed, non-profit, amateur sports organisation dedicated to playing and promoting flat track roller derby. We aim to support the growth of our sport by encouraging team work, sportsmanship, inclusion and equality and by being pro-active within the derby community. We will strive to be strong, conscientious role models for the community and the sport and will foster the development of our skaters through hard work and dedication, whilst pursuing increasing standards for athleticism. We are wholly committed to providing an environment which facilitates the empowerment of our members through fitness and the opportunity to learn new skills.
In 2012, the WFTDA (Women’s Flat Track Derby Association) conducted a survey to find out more about the average roller derby fan.
• Average fan age: 35.6 years old
• Male: 39%, Female: 61% •
• Average household income: £39,900
• Education: 85% with some college education
• Straight: 82%, LGBT: 18%
“Two thirds of all fans know the businesses that support their local derby league, and nearly 90% hold a favourable opinion of these businesses as result. Over 60% have patronized businesses that sponsor their local league. Devoted derby fans make even more of an effort to support sponsoring businesses — 84% know who the sponsors are and 80% have patronized those businesses.”
Full Metal Roller Derby has a solid social media presence, calling on the diverse range of roller derby fans. We can utilise these channels to push a brand’s message to a captive audience.